Media Impact was approached to provide broadcast support for the unveiling of a new prototype ‘Internet’ fridge, a joint development between Telstra and Email Appliances.

Media Impact developed sell-in material and promoted the launch to broadcasters nationally. This included taping interviews with company spokespeople, then distribution of vision to targeted broadcasters.

"The team who worked on this project were absolute professionals. The results are a testimonial to how much impact VNR’s can have and therefore, how worthwhile they really are. There was only one TV crew that turned up on the day and had we not done the VNR we would not have got such extensive TV coverage."

Lisa Johnston - Telstra
Campaign Manager Public Relations
Mobiles and Wireless Communications

Stories aired on:

• Channel 10 - National (11.30am News)
• Channel 10 - Adelaide (Nightly News)
• Channel 10 - Perth (Nightly News)
• Nine Network - Melbourne (Nightly News)

and throughout rural areas on:

Radio coverage was also generated by the television release

Internet coverage was also generated on the NineMSN web site